Sunbank Kenya
Powering Lead Generation for a Solar Brand Driving Clean Energy Adoption in East Africa
📊 The Results (Jan 2024 – May 2025)
(62 organic + 513 paid)
Client Details
🧩 Client Overview
Sunbank is a leading supplier of solar inverters, mounting systems, and energy solutions in Kenya. The company supports both residential and commercial sectors — helping reduce electricity costs and promote solar adoption in a rapidly growing energy market.
❌ The Challenge
Sunbank had a strong product offering but was facing limitations in digital acquisition:
- No effective digital ad funnel to generate real inquiries or leads
- Low engagement on organic posts — despite having premium products
- No structured messaging flow to capture and convert interest
Impact: While the product was high-quality, there was no system in place to scale demand or measure results.
✅ Our Solution
We built a performance-driven content and ad system focused purely on leads and inquiries — not fluff.
📣 Paid Ads Execution
- Created highly visual ads for each key product line: inverters, clamps, panels and more
- Focused targeting on contractors, site engineers, and energy-savvy homeowners
- Ran campaigns optimized for messages and clicks, not just impressions
- Used campaign-specific creatives tied to availability, wattage, and ROI themes
📲 Messenger Funnel Strategy
- Ran direct-to-inbox click-to-message ads on Facebook and Instagram
- Created content and CTAs that prompted users to ask questions or request quotes
- Integrated WhatsApp and Facebook Messenger with automated replies to qualify leads
📊 Performance Reporting & Optimization
- Analyzed creative and keyword performance to double down on winners
- Built new ad sets using A/B split testing for both product lines and CTAs
Weekly adjustments to minimize spend and increase inbound messages
🔥 What It Means for the Business
📩 625+ Leads Generated: Every message was a potential buyer asking about inverters, pricing, or product delivery
⚙️ Product Education = Inquiries: Our top-performing creatives explained why Sunbank’s solar products were better, driving intent
💰 Every Shilling Tracked: No more guesswork. Clear results with messaging data, link click logs and creative-level performance
📌 Top Performing Content
Our best ads were:
- 💡 “Maximize your energy efficiency with the Sungrow Inverter”
- 🔧 “Ensure the perfect fit for your solar panels – End Clamps now available”
- 🎯 “Celebrate Kenya’s clean energy progress this Mashujaa Day”
These weren’t just good-looking — they drove real conversations.
🧩 Impact Summary
🎯 625 Inquiries via Messaging Funnel
👁️ 353K+ Views
🔗 ~4,000 Link Clicks to Website or DM
📊 100% Increase in Page Engagement
