Solex Motors Kenya

Driving Trust, Traffic & Conversions with a Professional Web Presence

📊 The Results (First 60 Days)

📌 Page	📈 Metric	🔥 Performance
Home	Bounce Rate	<42% (excellent)
Contact Page	Click-to-WhatsApp	↑ Consistent inbound inquiries
SEO	Indexing	Site indexed for “used cars Nairobi”, “Solex Motors”
UX	Mobile Load Speed	Under 3 seconds

Client Details

🧩 Client Overview

Solex Motors Kenya is a vehicle dealership specializing in second-hand and imported cars for the Kenyan market. While the business had a strong offline operation, they lacked an online presence to support credibility, sales inquiries, and corporate partnerships like insurance.

Their next stage of growth required a high-trust, mobile-first platform to showcase their vehicles and align with partners in the insurance space.

❌ The Challenge

Solex Motors had no digital foundation — making them invisible to a growing segment of online-first car buyers. The issues included:

No website to display available inventory or company credibility
Lost trust from potential buyers who couldn’t verify legitimacy online
No structured funnel to capture or respond to leads
Inability to highlight insurance partnerships or location
No support for future ad campaigns or listing integration

✅ Our Solution

We built Solex’s online credibility engine — designed for both customers and partners to trust, engage, and convert.

🔧 Key Executions:

Brand-New Website Build

- Developed a fast-loading, mobile-first website from scratch
- Structured layout to highlight car listings, services, contact info and insurance partners
- Added WhatsApp chat + click-to-call for instant inquiries
- Built SEO-friendly architecture with speed and usability in mind

Lead Conversion Focus

- CTAs optimized for mobile users browsing listings
- Integrated vehicle gallery with easy-to-update backend
- Created space for testimonials, FAQs, and B2B credibility points

Future-Ready Marketing Stack

- - Designed to support Google Ads, Facebook campaigns, and digital listings
  - Pages optimized for keyword indexing and local search (e.g., “used cars Nairobi”)

💡 Strategic Highlights

🚗 Inventory Trust System

Visitors could now see vehicles with full details, instead of relying on social DMs or in-person visits — reducing friction and speeding up the sales process.

🔒 Partnership Credibility

Showcasing trusted insurance providers added an extra layer of legitimacy, reassuring buyers and giving Solex an edge over informal competitors.

📲 High-Intent Inquiry Capture

With WhatsApp integration, Solex could handle leads in real-time — resulting in qualified buyer conversations from day one.

🚀 How It Translates to Business Growth

B2C Buyer Confidence: Buyers now discover Solex online, browse cars, and message the team — reducing the sales cycle
Stronger Insurance Relationships: Partners now have a credible digital asset to link to — improving collaboration and co-marketing
Advertising-Ready: The foundation is now set to launch Google Ads and Facebook lead generation with confidence

🧩 Key Visual Highlights

🌐 Website Built from Scratch
🚀 Mobile-First with Lead Capture Touchpoints
📊 Bounce Rate Under 42% – Engaged Visitors
📥 Click-to-Chat WhatsApp Integration for Real-Time Leads
🛠️ Marketing-Ready Architecture Built to Scale