Safari Seeds Ltd
Sowing Reach & Engagement Through Strategic Social Media Management
📊 The Results (Jan 2024 – May 2025)
80% of all views came from paid promotions — proving strong performance amplification through ad spend.
Client Details
🧩 Client Overview
Safari Seeds Ltd is a leading agricultural seed supplier in Kenya, catering to both commercial farmers and individual growers with high-quality hybrid and open-pollinated seeds. The company has an extensive range of vegetable and horticultural seeds trusted by farmers across East Africa. While their products were market-ready, their social media presence lacked the strategy and structure needed to communicate their expertise and build brand trust online.
❌ The Challenge
Safari Seeds had active product distribution and on-ground credibility — but their digital channels weren’t pulling the weight. Key problems included:
- A disjointed feed with little focus on education, trust-building or product storytelling
- No clear content direction to position the brand as a thought leader in the agri-inputs space
- Low visibility, inconsistent engagement, and no paid ads strategy
✅ Our Solution
We reworked their entire digital strategy by prioritizing value-driven content, sharp visual branding, and targeted post promotions to boost awareness and engagement.
🔧 Key Executions:
Strategic Social Media Management
- Designed a professional, consistent visual language tailored to farmers and agri-buyers
- Crafted weekly calendars balancing product highlights, planting tips, testimonials and seasonal promos
- Optimized posting times and hashtags based on Meta insights
- Designed a professional, consistent visual language tailored to farmers and agri-buyers
Paid Post Promotion Campaigns
- Boosted content strategically to push product awareness ahead of key farming seasons
- Focused on high-performing SKUs (e.g. Tomato Money Maker, Onion Red Mara) with benefit-driven messaging
- Tracked post performance, conversions and cost-per-click to refine future boosts
- Boosted content strategically to push product awareness ahead of key farming seasons
Community-Centric Approach
- Created relatable visuals, local farming tips and festive messages to build brand warmth
- Replied to comments and queries fast to improve customer experience
- Created relatable visuals, local farming tips and festive messages to build brand warmth
Tested different content formats (carousel, static, video) to find top-performing creative types
💡 Campaign Highlights
🌿 Top Content Formats
Product-focused creatives like Tomato Rio Grande, Onion Red Mara, and President F1 got the most clicks and shares — validating the need for seed-specific education.
📅 Seasonal Calendar Boosts
Post boosting was timed with planting cycles — driving higher relevance and conversion.
💬 Direct Inquiries via Meta Inbox
157 message-based leads were generated, of which 107 were organic — proving content quality brought in genuine interest even without ads.
🚀 How It Translates to Business Growth
- Increased Farmer Trust: Educational and consistent posts helped reinforce Safari Seeds as a reliable advisor, not just a product seller
- Product Visibility: Farmers now discover, inquire and click through to view specific seed details — leading to more informed buying
- Platform Authority: With both reach and interactions scaling up, Safari Seeds now has a serious presence in the agri-input digital space
- Lead Pipeline: With ads, organic reach and inbox inquiries aligned — Safari Seeds now receives qualified interest regularly
🧩 Key Visual Highlights
📸 Product-Focused Creatives with High Reach & Saves
📈 264K+ Total Views Across Facebook & Instagram
💬 157 Messaging Inquiries in 5 Months
🌍 Local Language Captions and Farmer-Focused Visuals
