Prayosha Agency Ltd
Transforming a Traditional B2B Brand into a Digital Lead Magnet with Paid Ads
📊 The Results (Jan 2024 – May 2025)
- Messenger
⚡ 99% of Facebook views and 55% of Instagram views were from paid traffic — showing we built visibility from scratch.
Client Details
🧩 Client Overview
Prayosha Agency Ltd. is a leading supplier and installer of advanced security systems in Kenya. Their offerings include RISCO intruder alarm systems, CCTV surveillance, smoke detectors, and access control solutions for both residential and commercial spaces. Despite their strong product line and local credibility, Prayosha had minimal digital presence and lacked an inbound pipeline of qualified inquiries.
❌ The Challenge
The business relied heavily on referrals and traditional outreach. With competitors already tapping into digital channels, Prayosha needed to:
- Build awareness from scratch on Facebook and Instagram
- Educate the market about security tech benefits
- Generate qualified inquiries and sales conversations
- Stand out in a market flooded with generic security ads
✅ Our Solution
We designed a performance-driven Meta Ads strategy focused on education, lead capture and consistent brand visibility — with messaging tailored for decision-makers in homes, apartments and offices.
🔧 Key Executions
📣 Paid Campaigns With Product Hooks
- Created ad creatives explaining how products like RISCO alarms or smoke detectors work
- Created ad creatives explaining how products like RISCO alarms or smoke detectors work
- Highlighted pain points: theft prevention, fire safety, office security
- Highlighted pain points: theft prevention, fire safety, office security
- Clear CTA: “Message Us to Get a Quote” or “Secure Your Home Today”
- Clear CTA: “Message Us to Get a Quote” or “Secure Your Home Today”
🛠️ Product-Specific Funnel Strategy
- Each ad focused on 1 product with benefit-driven language
- Each ad focused on 1 product with benefit-driven language
- Shot high-quality visuals and ran awareness + conversion layers
- Shot high-quality visuals and ran awareness + conversion layers
💬 Messenger Integration for Lead Handling
- Ads directed users to Messenger for quick replies and quotes
- Ads directed users to Messenger for quick replies and quotes
Installed auto-responders to handle initial queries instantly
💡 Campaign Highlights
🔐 Demand Creation in a Low-Awareness Market
The campaign didn’t just get leads — it educated the market on why these products are essential in today’s security climate.
💰 Messenger = Sales Desk
With 931+ leads captured in DMs, Messenger became a low-cost, high-conversion sales channel.
🧠 Product Education Content Worked
Ads with demos and use-case angles (like “protect your warehouse” or “detect fire early”) drove more inquiries than generic promos.
🚀 Business Impact
- Generated Over 1,000+ Warm Leads
- Brought B2B and B2C Inquiries from Nairobi and Beyond
- Created Brand Recall for a Previously Unknown Digital Player
📌 Visual Highlights
📈 2M+ Total Video Views Across Facebook + Instagram
💬 1.1K+ DM Conversations Initiated
👀 548.9K+ People Reached
🔄 Over 9.3K+ Interactions
