✕ Despite having premium solar products, Sunbank lacked an effective digital advertising funnel to generate real inquiries or qualified leads from their target market.
✕ Their social media posts received minimal engagement, failing to showcase the value and quality of their solar inverters, panels, and mounting systems.
✕ There was no systematic approach to capture interest and convert potential customers into qualified leads through messaging platforms.
Built performance-driven campaigns focused purely on leads and inquiries:
✓ Created highly visual ads for each product line: inverters, clamps, panels
✓ Targeted contractors, site engineers, and energy-conscious homeowners
✓ Optimized campaigns for messages and clicks, not just impressions
✓ Developed campaign-specific creatives tied to availability and ROI themes
Implemented direct-to-inbox lead generation system:
✓ Ran click-to-message ads on Facebook and Instagram
✓ Created compelling CTAs that prompted quote requests
✓ Integrated WhatsApp and Facebook Messenger with automated replies
✓ Developed lead qualification system through messaging
Continuous monitoring and improvement approach:
✓ Analyzed creative and keyword performance to identify winners
✓ Built new ad sets using A/B split testing
✓ Weekly adjustments to minimize spend and maximize messages
✓ Tracked every conversion with detailed performance reporting
Product-focused content that drives buying intent:
✓ Explained why Sunbank’s solar products were superior
✓ Showcased real installations and customer success stories
✓ Created urgency around product availability and pricing
✓ Developed seasonal campaigns tied to energy awareness events
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