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✕ No clear paid media strategy to drive traffic during event nights
✕ Limited ad spend optimization and audience targeting
✕ Inconsistent campaign performance across platforms
✕ Inconsistent conversion from Instagram reach to direct reservations
✕ High engagement but poor booking-to-visit ratios
✕ Missed opportunities during peak dining hours
✕ Lack of messaging flow to handle incoming DMs effectively
✕ Poor response time to customer inquiries
✕ No automated booking confirmation systems
✕ One-off ads with no systematic nurturing approach
✕ Limited audience segmentation and personalization
✕ No follow-up campaigns for interested prospects
✓ Targeted Meta Ads campaign focused on direct bookings
✓ Event-specific ad funnels for maximum urgency
✓ Strategic audience segmentation and lookalike targeting
✓ High-converting ad creatives around events and experiences
✓ A/B testing for visual content and messaging
✓ Ambiance videos and promotional content creation
✓ Optimized DM flows for real-time booking interactions
✓ Automated response systems for common inquiries
✓ Lead tracking and segmentation for follow-ups
✓ Sophisticated retargeting campaigns for warm audiences
✓ Weekly momentum building strategies
✓ Systematic follow-up sequences for interested prospects
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