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  • Pomona Juices
Digital Marketing Case Study
Blending Brand, Community & Conversions
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Campaign Results Overview January 2024 – May 2025

📘 Facebook Performance
452.1K
Views
183.4K
Reach
7.6K
Content Interactions
6.3K
Link Clicks
9.8K
Website Visits
4,000+
New Follows
📸 Instagram Performance
244.3K
Views
125.5K
Reach
10.2K
Interactions
5.7K
Link Clicks
9.2K
Website Visits
🎯 82% of Instagram views came from paid ads, validating solid content+ads synergy

🌐

Website Built from Scratch with SEO Foundation

📱

Mobile-First Design & User Experience

🎨

Unique Visual Brand Identity Developed

👥

Active Community of 4,595+ Followers

📊

Performance Tracking & Analytics Setup

Client Overview

Client Overview Pomona Juices represents Kenya’s fastest-growing natural beverage brand, committed to delivering 100% natural, preservative-free juices that prioritize health and quality. Operating in both B2B and B2C markets, Pomona serves health-conscious consumers while building strong relationships with vendors and resellers across Kenya.
Challenge: Zero digital foundation – no website, limited online visibility, and minimal social media engagement in a competitive beverage market.

The Digital Challenges

No Digital Foundation

✕ Zero web presence – no website to showcase products

✕ No centralized platform for vendors or consumers

✕ Limited ability to scale business digitally

Weak Brand Identity

✕ Inconsistent visual presentation across platforms

✕ Low-quality imagery and graphics

✕ Lack of memorable brand recal

Social Media Struggles

✕ Minimal engagement on existing posts

✕ No community building or customer loyalty

✕ Absence of strategic content calendar

Marketing Inefficiencies

✕ No structured paid advertising strategy

✕ Limited reach and brand awareness

✕ Lack of performance analytics and insights

Our Comprehensive Solution

🌐 Brand-New Website Development

✓ Mobile-first, responsive design architecture

✓ SEO-optimized foundation for future growth

✓ Structured content for B2B and B2C audiences

✓ Fast-loading, performance-optimized platform

📱 Social Media Transformation

✓ Engagement-first content strategy implementation

✓ Smart posting calendar based on audience behavior

✓ Interactive campaigns: giveaways, games, health facts

✓ Consistent, colorful visual brand identity

🎯 Meta Paid Advertising

✓ Targeted campaigns across Kenya market

✓ Strategic budget allocation for maximum ROI

✓ Brand awareness and community growth focus

✓ Traffic generation and conversion optimization

🎨 Visual Brand Identity

✓ Unique, instantly recognizable creative style

✓ Consistent color palette and design language

✓ High-quality, professional imagery

✓ Brand memory building through repetition

Strategic Executions

🎁

Community Giveaways
High-engagement campaigns including "Easter Juices", "Myth Busters", and "Emoji Reaction" initiatives that built genuine community connection.
20K+ views, 1,500+ interactions per campaign

🧃

Engagement-Driven Content
Every post crafted to spark curiosity, sharing, and tagging - from health facts to product quizzes that convert passive scrollers into active followers.
Transformed lurkers into brand advocates

🧠

Brand Memory Building
Consistent colors and creative style made Pomona instantly recognizable, increasing offline recognition and repeat purchases.
Increased brand recall by 300%

Business Impact

🏢

B2B Visibility Enhancement
Vendors now use the website to explore the full product range, make inquiries, and connect directly instead of relying on referrals or WhatsApp communications.

🛒

B2C Sales Pipeline
Direct-to-consumer customers now follow, interact, and click through to the site, creating a future-ready path for e-commerce expansion.

💎

Brand Equity Growth
The brand is now visually memorable, highly active, and growing - essential foundation for long-term success in Kenya's competitive beverage industry.

📈

Market Position
Established as a premium, health-focused brand with strong digital presence and community engagement, ready for market expansion.

Measurable Outcomes

696K+
Combined Views (Facebook + Instagram)
21.5K+
Content Interactions
4,595+
New Followers
309K+
Total Reach
19K+
Website Visits
82%
Paid Ads Effectiveness
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