Pomona Juices
Blending Brand, Community & Conversions with a Full-Funnel Marketing Strategy
📊 The Results (Jan 2024 – May 2025)
82% of Instagram views came from paid ads, validating a solid content+ads synergy.
Client Details
🧩 Client Overview
Pomona Juices is a fast-growing Kenyan beverage brand focused on all-natural, preservative-free juices. With products sold both B2B (via vendors and resellers) and B2C (direct to consumers), the brand needed an online identity that could do justice to its product quality, connect with its health-conscious community and scale digital performance.
❌ The Challenge
Pomona was starting with zero digital foundation — no website, limited online visibility and low engagement on social media. The key problems were:
- No centralized platform to explain the brand to vendors or consumers
- Inconsistent online presence with low-quality visuals and weak brand recall
- Little-to-no engagement on posts, and no sense of community or loyalty
- No structured paid ads strategy to drive traffic or visibility
- Lack of analytics and performance tracking to inform business decisions
✅ Our Solution
We built Pomona’s digital ecosystem from scratch, combining design, storytelling, strategy and performance marketing.
🔧 Key Executions:
- Brand-New Website Build
- Created a visually rich, mobile-first website from scratch
- Structured content for both vendors and B2C customers
- Built with SEO-ready foundations for future scaling
- Created a visually rich, mobile-first website from scratch
- Instagram & Facebook Growth
- Launched a new content strategy focused on engagement-first creatives
- Used giveaways, games, health facts and holiday content to build interaction
- Crafted a unique visual style — fun, colorful and instantly recognizable
- Implemented a smart posting calendar based on audience behavior
- Launched a new content strategy focused on engagement-first creatives
- Meta Paid Ads (Facebook + Instagram)
- Ran targeted ad campaigns across Kenya to increase brand reach
- Built awareness, community, and traffic using both brand and post-boosting strategies
- Split budget across community growth, engagement, and traffic campaigns
- Ran targeted ad campaigns across Kenya to increase brand reach
💡 Campaign Highlights
🎁 Community Giveaways
We launched multiple high-engagement giveaway campaigns that not only grew followers but also made people feel part of the brand. Our “Easter Juices”, “Myth Busters”, and “Emoji Reaction” campaigns alone brought in over 20K views and 1,500+ interactions.
🧃Content Designed for Engagement
Each post was crafted to spark curiosity, sharing or tagging — from health facts to product quizzes. This helped turn passive scrollers into active followers.
🧠 Brand Memory Building
We made Pomona’s colors and creative style so consistent that the brand became instantly recognizable, increasing offline recognition and repeat purchases.
🚀 How It Translates to Business Growth
- B2B Visibility: Vendors now use the website to explore the full product range, inquire, and connect — instead of relying on referrals or WhatsApp
- B2C Sales Pipeline: DTC consumers now follow, interact and click through to the site — creating a future-ready path for e-commerce
- Brand Equity: The brand is now visually memorable, highly active and growing — essential for long-term growth in the beverage industry
🧩 Key Visual Highlights
🌐 Website Built from Scratch
🚀 696K+ Combined Views (Facebook + Instagram)
🎯 21.5K+ Content Interactions
👥 4,595+ New Followers
📊 Ads Conversion Rate Optimized by Visual A/B Testing
