Nirmal Fabricators
Powering Industrial Growth with a Digital Presence Built for Scale
📊 The Results (Jan 2024 – May 2025)
Views
0
K
Watch Time
0
mins
Content Interactions (+41.7%)
0
Organic Reach
0
Views
0
K
Interactions
0
(+100%)
Reach
0
All engagement was 100% organic, achieved without boosting — showing strong audience-product fit when positioned right.
Client Details
🧩 Client Overview
Nirmal Fabricators is a leading steel fabrication company in Kenya, specializing in industrial gates, roller shutters, cable trays, high-security fencing, and other large-scale steel solutions. Despite a strong offline business, their digital identity did not reflect their market position, capabilities or professionalism — limiting B2B expansion.
❌ The Challenge
Nirmal faced a classic offline-to-online growth hurdle.
- No Website or Central Brand Hub: Prospective B2B buyers had no trusted place to view past projects, understand services or inquire professionally
- Inconsistent Social Media Presence: Content lacked consistency, relevance and strategy, reducing their perceived value in a competitive market
- Zero Paid Ads History: The brand had never run targeted awareness or lead-generation campaigns
- Low Online Engagement: While the business was established offline, it was digitally invisible to new clients, contractors and construction decision-makers
Impact: Missed opportunities in both local and regional contracts due to lack of visibility and credibility online.
✅ Our Solution
We designed a dual-channel strategy targeting credibility-building + digital outreach.
🖥️ Website Build & Strategy
- Launched a professional, fast-loading, SEO-ready website: nirmalfab.com
- Categorized services by application (shutters, trays, fencing, gates) for easy navigation
- Highlighted certifications, durability, and real project photos to win trust
- Designed mobile-first with strong call-to-actions for inquiry and lead capture
- Included WhatsApp and email integrations to capture walk-in contractor queries
📣 Social Media Management
- Created a consistent brand tone using industrial-grade visuals and product education
- Designed content to showcase strength, security and application
- Launched content themes: “Heavy Duty in Action”, “Industrial Grade Explained”, “Secure with Style”
💰 Paid Ads & Growth Strategy
- Ran targeted awareness ads to drive visits from architects, project managers, and commercial property developers
- Focused entirely on results over vanity metrics (no follower fluff)
- Optimized creatives for serious B2B buyers who need fast, confident information
- Split campaigns by sector: shutter solutions, fencing, cable trays etc.
- Launched a professional, fast-loading, SEO-ready website: nirmalfab.com
🧱 What This Did for the Business
- B2B Trust Built Instantly: The website serves as a digital catalog that helps vendors, contractors and institutions assess quality instantly
- Lead-Ready Digital Presence: Every page and social touchpoint is built for one goal — to build confidence and prompt inquiry
- Visual Differentiation: With most competitors still stuck in generic flyer designs, Nirmal’s content now stands out as modern, structured and reliable
🔧 Key Wins
🌐 Brand-New SEO-Optimized Website
⚙️ 6K+ Organic Views in Under 5 Months
📈 Content Interactions Up 41.7%
🛠️ Industrial Product Showcases That Speak to B2B Buyers
