Nairobi Enterprises Ltd
Positioning a Legacy Medical Supplier for Digital Reach & Inbound Sales
📊 The Results (First 45 Days)
📌 Category | 📈 Metric | 🔥 Performance |
Views (Facebook) | Total | 905,774 (94% from ads) |
Views (Instagram) | Total | 254,578 (90% from ads) |
Engagement | Content Interactions | 7.7K (Facebook) + 6.5K (Instagram) |
Inquiries | WhatsApp & Messenger Leads | 595 (FB) + 119 (IG) Conversations |
SEO | Indexed | Google indexed, category keywords live |
Client Details
🧩 Client Overview
NEL is one of Kenya’s most established medical suppliers, distributing pharmaceuticals, medical devices, and consumables for over 45 years. Despite a strong offline presence and brand reputation, their digital footprint was outdated — missing opportunities from modern hospital procurement teams, private clinics, and international distributors searching online.
❌ The Challenge
Despite NEL’s credibility, they faced multiple digital bottlenecks:
- No professional online presence reflecting scale, product range, or industry relevance
- Missed B2B leads from hospitals and distributors looking for verified medical suppliers
- Weak visibility in digital search for equipment categories or product brands
- Difficulty showcasing new brands or product ranges through static content
- Limited tracking of audience interest, content engagement, or inquiry intent
✅ Our Solution
We transformed NEL’s digital posture — from a dated static profile to a dynamic presence built for B2B conversion, visibility, and trust.
🔧 Key Executions:
New Website Design & Structure
- Built a modern, clean site from the ground up, reflecting NEL’s brand heritage
- Built a modern, clean site from the ground up, reflecting NEL’s brand heritage
- Created distinct categories for Pharmaceuticals, Equipment, Consumables & Mobility Aids
- Created distinct categories for Pharmaceuticals, Equipment, Consumables & Mobility Aids
- Embedded factory/manufacturing content from ONKOD & Quip brands
- Embedded factory/manufacturing content from ONKOD & Quip brands
- SEO-ready structure to support long-term discovery by procurement officers
- SEO-ready structure to support long-term discovery by procurement officers
Social Media Strategy
- Developed consistent post formats highlighting products, services, and achievements
- Developed consistent post formats highlighting products, services, and achievements
- Created festival and occasion-based creative campaigns to humanize the brand
- Created festival and occasion-based creative campaigns to humanize the brand
- Ran educational product explainers to build buyer trust
- Layered in call-to-actions for WhatsApp and messaging replies
- Ran educational product explainers to build buyer trust
💡 Strategic Highlights
🏥 Healthcare Category Breakouts
Every key category (ultrasounds, gowns, dressing sets, mobility aids) had its own section with benefits, certifications, and downloadable specs.
💬 Lead Generation with Real-Time Replies
Quick-action buttons for WhatsApp and Messenger helped convert B2B interest into actual inquiry chats, even after-hours.
🌍 Global & Local Procurement Ready
Site structured for both local distributors and international procurement professionals — with proper service pages, compliance info, and contact channels.
🚀 How It Translates to Business Growth
- Medical Buyer Discovery: NEL now shows up in category searches relevant to hospitals and clinics
- Procurement Confidence: Buyers can evaluate product offerings and certifications before inquiry
- Lead Generation: Over 700+ direct conversations started via FB + IG messaging
- Brand Authority: Social proof and digital activity reinforce NEL’s trust in both local and global supply chains
🧩 Key Visual Highlights
🌐 Brand-New Website for Medical Buyers
🩺 10+ Structured Pages for Equipment, Brands & Categories
🔍 Indexed for Pharma & Medical Keywords
📥 Active Inquiries via Meta Messaging Tools
📈 Data-Driven Growth Strategy with Full Funnel Visibility
