Kenindia Assurance Limited
Redefining Digital Trust in Insurance
A case study on rebuilding one of Kenya’s most respected insurance brands online
📊 The Results — First 30 Days
Massive Improvement in Site Performance & Visibility
Page Views
0
New Users
0
Total Sessions
0
Bounce Rate
0
%
Spam Submissions
0
+
+▲ Significantly higher engagement
+▲ Boost in organic and direct traffic
+▲ Clear uplift in interest
▼ Stabilized below industry average
🛡️ Strong protection in place
Client Details
🧩 Client Overview
Kenindia Assurance Limited is one of Kenya’s oldest and most respected insurance providers, offering comprehensive insurance solutions for individuals and businesses. Despite their legacy in the industry, their online presence failed to reflect the credibility and innovation they represent.
❌ The Challenge
Kenindia’s existing website was doing more harm than good:
- Outdated Design: The site lacked modern UI/UX standards and didn’t represent the brand’s stature
- No Mobile Optimization: The site was not responsive, alienating over 70% of mobile-first users in Kenya
- Security Issues: Their contact forms were flooded with spam, eroding trust and wasting internal resources
- Lack of Control: The internal team couldn’t update pages or manage content, leading to outdated info across service pages
- Low Engagement: Sessions were dropping and bounce rates remained high — clear signs that users were not finding value
The Impact – The outdated platform created friction at every customer touchpoint — hurting both brand trust and lead generation.
✅ Our Solution
We didn’t just design a new website. We rebuilt their digital backbone.
🔧 Strategy & Implementation:
- Responsive Website Redesign: A fully mobile-optimized, fast-loading website that builds confidence at every scroll
- Smart Navigation Structure: We reorganized content for simplicity — so users could find policies and support faster
- CMS Integration: Empowered Kenindia’s internal team to update content in real time without developer help
- Security Hardening: Integrated anti-spam and firewall tools that blocked over 6,000+ spam submissions within weeks
- Technical SEO Foundations: Structured data, meta tagging, and speed optimization for better Google visibility
- Visual Design Refresh: Brought in trust signals, updated branding and consistent design language across 50+ service pages
💼 How It Translates to Business Growth
- Improved Customer Trust: A modern site with clear navigation and responsive design makes it easier for customers to trust and engage
- Higher Conversion Potential: Faster load times and mobile-friendly design reduce drop-offs and improve inquiry rates
- Operational Efficiency: Internal teams can now manage the website in-house, reducing IT dependency
- Brand Authority: Kenindia’s new site now matches its stature — reassuring B2B and B2C clients that they’re working with a reliable, tech-enabled insurance partner
🔍 At a Glance – Key Highlights
- 💻 100% Mobile-Optimized Website
- 📈 2,000+ New Users in 30 Days
- 🔐 6,135+ Spam Submissions Blocked Automatically
- 🔧 CMS-enabled Content Updates for Internal Teams
