Hotshop Ltd
B2B Hospitality Equipment Supplier | Building Brand Presence & Sales Channels Online
📊 The Results (First 45 Days)
📌 Category | 📈 Metric | 🔥 Performance |
Meta Ads | Total Views | 1.7M (FB), 541K (IG) |
Engagement | Content Interactions | 9.9K+ combined |
Watch Time | FB Video Content | 19+ days watched |
Lead Generation | Total Contacts on Meta | 524 (FB), 115 (IG) |
Lead Source Breakdown | Organic vs Paid | 96% via ads (FB), 77% via ads (IG) |
Client Details
🧩 Client Overview
Hotshop is a supplier of barware, kitchen, and catering equipment in Kenya. Their products cater to restaurants, hotels, cafes, and hospitality businesses. Despite having a strong offline customer base, their brand lacked a structured online presence that could support B2B discovery or sales at scale.
❌ The Challenge
Hotshop faced key digital bottlenecks:
- No functional website to showcase SKUs or categories
- Zero lead capture mechanisms for inbound product inquiries
- Product education relied entirely on offline efforts or social media DMs
- Couldn’t run retargeting or remarketing campaigns
- Limited brand awareness outside of Nairobi’s hospitality network
✅ Our Solution
We set the foundation for Hotshop’s digital scale by focusing on two fronts — social media growth and a conversion-ready website.
🔧 Key Executions
📲 Social Media Campaigns
- Created weekly content calendars with a mix of reels, photo posts, and product explainers
- Used lifestyle photography + customer walkthroughs to drive interest
- Ran paid campaigns for product categories like display cases, blenders, waffle makers
- Prioritized ‘message-to-order’ call-to-actions for direct sales
🌐 Website Development (Ongoing)
- Built a catalog-style website to act as a digital showroom
- Organized products by usage: barware, kitchen, buffet, appliances
- Integrated inquiry forms and WhatsApp CTAs
- Designed for SEO targeting “bar equipment Kenya”, “display cases Kenya” and more
- Mobile-first design to support B2B buyers and restaurant procurement teams on-the-go
💡 Strategic Highlights
📦 Product-Led Content That Converts
Top-performing reels and posts featured real product use in kitchens and cafes — like blenders, display cases, and warmers. This boosted trust and message clicks.
📲 Direct B2B Inquiries via WhatsApp
We embedded WhatsApp across all ads and profiles — letting restaurant and cafe buyers ask specs, pricing, and availability instantly.
🌐 Digital Showroom for Scale
With the website nearing launch, Hotshop is about to scale discovery and inbound leads — giving B2B buyers a place to browse, compare, and connect.
📈 Content Strategy Aligned with Buyer Intent
From holiday campaigns (e.g. Jamhuri Day table setups) to product demos, every post was engineered for views, saves, and messages.
🚀 How It Translates to Business Growth
- Brand Discovery: Products now seen by thousands of hospitality buyers weekly
- Sales-Ready Website: Supports quote requests and supplier onboarding
- Faster Conversions: Click-to-chat reduces friction in sales conversations
- Content Flywheel: Social content now creates long-term traffic and retargeting lists
🧩 Key Visual Highlights
🌐 eCommerce Website in Progress (B2B Focused)
📽️ 2M+ Video Views Across Meta
📥 600+ Conversations Started
🛒 Paid Ads Driving Direct Inquiries
📸 Product Reels, Visual Catalogs & Conversion-Ready CTAs
