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✕ No functional website to showcase product categories
✕ Limited social media presence with no strategy
✕ No digital catalog or product information online
✕ Zero lead capture mechanisms for product inquiries
✕ All education and sales happening offline or via DMs
✕ No systematic approach to nurture prospects
✕ Brand awareness confined to Nairobi’s hospitality network
✕ No ability to reach B2B buyers in other regions
✕ Missing out on expanding hospitality market
✕ Couldn’t run retargeting or remarketing campaigns
✕ No data on customer behavior or preferences
✕ Lacked tools for scaling B2B communications
✓ Weekly content calendars with reels, photos, and explainers
✓ Lifestyle photography with customer walkthroughs
✓ Paid campaigns targeting specific product categories
✓ Real product demonstrations in kitchen environments
✓ Category-specific content for blenders, display cases, warmers
✓ Trust-building content with actual customer usage
✓ Catalog-style website as digital showroom
✓ Products organized by usage: barware, kitchen, buffet
✓ Mobile-first design for B2B buyers on-the-go
✓ WhatsApp integration across all ads and profiles
✓ Message-to-order call-to-actions for direct sales
✓ Instant spec, pricing, and availability responses
✓ Targeted keywords: “bar equipment Kenya”, “display cases”
✓ Local SEO for hospitality equipment searches
✓ Content optimization for B2B buyer intent
✓ Seasonal campaigns (Jamhuri Day table setups)
✓ A/B testing for ad creatives and messaging
✓ Retargeting campaign foundation building
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