Bambino x MeSo
Turning Clicks Into Customers for Nairobi’s Premium Dining Spot
📊 The Results (Jan 2024 – May 2025)
🔥 70% of Instagram views came from paid ads – validating content + performance synergy
🔥 800+ inbound leads from social messages and reservations
🔥 Top creatives clocked in at 172K views (Afters Reel), directly increasing weekday walk-ins
Client Details
🧩 Client Overview
Bambino x MeSo is a high-end restaurant in the heart of Westlands, Nairobi, known for its fusion of Mediterranean and Asian cuisine. With a premium ambiance, signature cocktails, and a vibrant nightlife crowd, the restaurant aimed to increase both weekday reservations and weekend footfall through social-first awareness and performance campaigns.
❌ The Challenge
While the restaurant had great food, service and location — it wasn’t translating into consistent digital engagement or predictable bookings. The key issues included:
- No structured paid strategy to drive reservations or events
- Low awareness of ongoing offers, live DJ nights and seasonal menus
- Minimal link tracking or performance visibility from Instagram/Facebook
- No way to attribute ad spend directly to footfall or inquiries
✅ Our Solution
We built a full-funnel paid ads strategy across Meta (Facebook + Instagram) focused on footfall, table reservations and event promotion.
🔧 Key Executions:
Meta Ads Funnel
- Created engagement-based campaigns to hype nightlife events and weekday dining
- Used reservation-specific call-to-actions with EatApp and WhatsApp links
- Retargeted ad viewers and engagers with follow-up offers, deals and reminders
- Created engagement-based campaigns to hype nightlife events and weekday dining
Content-First Ad Creatives
- Ran reels and carousels highlighting ambiance, signature cocktails, events and menu items
- Pushed visually bold, nightlife-heavy creatives for DJ nights and “Afters” happy hour promotions
- Used emojis, text overlays and time-based urgency to drive quick clicks
- Ran reels and carousels highlighting ambiance, signature cocktails, events and menu items
Analytics & Tracking
- Monitored messaging conversions and website visits from each campaign
- Split budget between reach, traffic, and conversation-optimized campaigns
- Monitored messaging conversions and website visits from each campaign
Analyzed top-performing creatives weekly and doubled down on high-converting formats
💡 Campaign Highlights
🎉 “Afters” Campaign Success
Our most viral video—highlighting the post-dinner nightlife vibes at Bambino—brought in 172K views and 667 likes. This alone spiked Thursday-Friday table bookings by over 3x during the campaign window.
📍 Real-World Impact
By syncing EatApp’s reservation link to ad CTAs, we helped track direct bookings driven by ads. Combined with WhatsApp follow-ups, the campaigns resulted in 870+ conversations started, many leading to confirmed bookings.
🚀 How It Translates to Business Growth
- Weeknight Traffic: Helped drive consistent reservations on quieter days
- Event Promotion: Boosted visibility for DJ nights and live events
- Reservation Attribution: Tracked actual ROI from paid spend to table conversion
- Brand Recall: Built Bambino into a nightlife brand, not just a restaurant
🧩 Key Visual Highlights
🌟 2.9M+ Combined Views (Facebook + Instagram)
🎯 9.3K+ Content Interactions
📥 870+ Conversations Started via Meta Ads
🥂 Sold-out events promoted exclusively through Instagram ads
