Ali Fab Solutions
Building a Digital Brand That Matches the Strength of Their Fabrication Work
📊 The Results (Jan 2024 – May 2025)
(218 Paid, 32 Organic)
Client Details
🧩 Client Overview
Ali Fab Solutions is a premium aluminum and steel fabrication company based in Kenya, specializing in commercial, industrial, and residential solutions including windows, doors, structural frameworks, and cladding systems.
Despite doing impressive physical work, their digital presence lacked authority, speed, and visibility — which limited their inbound sales and B2B credibility.
❌ The Challenge
Ali Fab had two major limitations:
- No Website Presence: There was no centralized, credible platform for commercial buyers to view services, projects, or inquire
- Inconsistent Social Media & Low Lead Capture: They had no strategy for content distribution or customer funneling, and their online identity lacked visual consistency
Impact: They were losing deals to competitors with even half the capacity — simply because those competitors “looked more established online.”
✅ Our Solution
We rolled out a full-service revamp that hit across three levels: Website • Social Media • Paid Ad Funnels
🌐 Website Build
- Designed and launched alifabsolutions.com — a fast, clean, SEO-friendly website
- Highlighted product categories: aluminum windows, shopfronts, cladding, and steel gates
- Used real project photos + before/after sections to build trust
- Optimized the site for speed, lead capture, and mobile navigation
- Connected WhatsApp and inquiry forms for commercial clients to engage quickly
- Designed and launched alifabsolutions.com — a fast, clean, SEO-friendly website
📣 Social Media & Paid Ads
- Developed a visual-first strategy: product highlights, installation videos, project progress content
- Focused on clean, consistent branding — no “DIY flyer” aesthetics
- Created separate campaigns for commercial contractors, architects, and homeowners
- Developed a visual-first strategy: product highlights, installation videos, project progress content
Ran high-performance ads on Facebook and Instagram optimized for messages and visits
💥 Key Business Impact
💬 289+ Conversations Generated: Each message was a potential client asking about quotes, product specs, or site visits
🧠 Brand Recognition Soared: With over 750K+ views, Ali Fab became a known name in local construction and architectural circles
📲 3.8K+ Clicks to Site or WhatsApp: These weren’t just views — they were real decision-makers clicking in to learn or inquire
🔧 Content That Converts: Our top creatives showing installation and end-use drew the highest engagement
🔧 Highlighted Wins
🌐 Brand New Website Built & Launched
👁️ 767K+ Combined Views
📈 3.4K+ Content Interactions
📩 289+ Sales Inquiries via Messenger
🔨 Visual Identity = Industry Authority
