Positioning a Legacy Medical Supplier for Digital Reach & Inbound Sales
📊 The Results for First 45 Days Performance
905,774
Facebook views
94% from ads
254,578
Instagram Views
90% from ads
14.2K
Content Interactions
7.7K FB + 6.5K IG
714
Total Conversations
595 FB + 119 IG
100%
Google Indexed
Category keywords live
🌐
Brand-New Website for Medical Buyers
🩺
10+ Structured Pages for Equipment, Brands & Categories
🔍
SEO Indexed for Pharma & Medical Keywords
📥
Active Inquiries via Meta Messaging Tools
📈
Data-Driven Growth Strategy with Full Funnel Visibility
Client Overview
NEL is one of Kenya’s most established medical suppliers, distributing pharmaceuticals, medical devices, and consumables for over 45 years. Despite a strong offline presence and brand reputation, their digital footprint was outdated — missing opportunities from modern hospital procurement teams, private clinics, and international distributors searching online.
Digital Bottlenecks
Outdated Digital Presence
No professional online presence reflecting scale and industry relevance
Outdated website failing to showcase product range effectively
Poor mobile optimization for on-the-go procurement teams
Missed B2B Opportunities
Missed B2B leads from hospitals and distributors searching online
No digital showcase for verified medical supplier credentials
Limited reach to private clinics and international distributors
Poor Search Visibility
Weak visibility in digital search for equipment categories
No presence in product brand searches
Missing from procurement officer discovery processes
Content & Analytics Gaps
Difficulty showcasing new brands through static content
Limited tracking of audience interest and engagement
No visibility into inquiry intent or conversion patterns
Our Comprehensive Solution
New Website Design & Structure
Built a modern, clean site reflecting NEL’s brand heritage
Created distinct categories for Pharmaceuticals, Equipment, Consumables & Mobility Aids
Embedded factory/manufacturing content from ONKOD & Quip brands
SEO-ready structure for long-term procurement officer discovery
Social Media Strategy
Developed consistent post formats highlighting products and services
Created festival and occasion-based creative campaigns
Ran educational product explainers to build buyer trust
Layered in call-to-actions for WhatsApp and messaging replies
Healthcare Category Breakouts
Dedicated sections for ultrasounds, gowns, dressing sets
Comprehensive mobility aids category with specifications
Benefits, certifications, and downloadable specs for each category
Professional imagery and detailed product information
Lead Generation with Real-Time Replies
Quick-action buttons for WhatsApp and Messenger
Converted B2B interest into actual inquiry chats
24/7 availability for after-hours procurement inquiries
Streamlined lead qualification and follow-up processes
Global & Local Procurement Ready
Site structured for both local distributors and international buyers
Proper service pages with compliance information
Multiple contact channels for different buyer types
Professional credentialing and certification displays
Business Impact
🔍
Medical Buyer Discovery
NEL now shows up in category searches relevant to hospitals and clinics, dramatically increasing organic discovery by procurement teams.
🏆
Procurement Confidence
Buyers can evaluate product offerings and certifications before inquiry, building trust and reducing sales cycle time.
📈
Lead Generation
Over 700+ direct conversations started via FB + IG messaging, creating a robust pipeline of qualified prospects.
🌟
Brand Authority
Social proof and digital activity reinforce NEL's trust in both local and global supply chains, enhancing market position.
Measurable Outcomes
1.16M+
Total Social Views
14.2K
Content Interactions
714
Direct Conversations
100%
Google Indexed
45
Years Legacy Brand
10+
Product Categories
This case study demonstrates BuzzEvo Global's ability to transform established B2B companies into digital-first organizations that generate measurable leads and build lasting market authority.
