Menu
  • Bambino x MeSo
Turning Clicks Into Customers
For Nairobi’s Premium Dining Spot

The Results (Jan 2024 – May 2025)

Facebook
1.6M
Views
284.9K
Reach
2.4K
Link Clicks
109
Conversations
📷 Instagram
1.3M
Views
444.1K
Reach
800
Contacts
6.9K
Interactions
870
Conversations

🔥

70% of Instagram views came from paid ads – validating content + performance synergy

🔥

800+ inbound leads from social messages and reservations

🔥

Top creatives clocked in at 172K views (Afters Reel), directly increasing weekday walk-ins

Client Overview

Bambino x MeSo is a high-end restaurant in the heart of Westlands, Nairobi, known for its fusion of Mediterranean and Asian cuisine. With a premium ambiance, signature cocktails, and a vibrant nightlife crowd, the restaurant aimed to increase both weekday reservations and weekend footfall through social-first awareness and performance campaigns.

The Challenges

Lack of Paid Strategy

✕ No structured paid strategy to drive reservations or events

✕ Missing performance tracking for social media ROI

✕ Inconsistent promotion of special events and offers

Low Brand Awareness

✕ Low awareness of ongoing offers and live DJ nights

✕ Seasonal menus not reaching target audience

✕ Limited visibility in competitive Nairobi dining scene

Performance Visibility

✕ Minimal link tracking from Instagram/Facebook

✕ No way to attribute ad spend to footfall

✕ Lack of data-driven decision making

Attribution Gaps

✕ No direct connection between ads and inquiries

✕ Missing conversion tracking for reservations

✕ Inability to measure true campaign impact

🔧 Our Comprehensive Solution

Meta Ads Funnel

✓ Created engagement-based campaigns to hype nightlife events and weekday dining

✓ Used reservation-specific call-to-actions with EatApp and WhatsApp links

✓ Retargeted ad viewers and engagers with follow-up offers, deals and reminders

Content-First Ad Creatives

✓ Ran reels and carousels highlighting ambiance, signature cocktails, events and menu items

✓ Pushed visually bold, nightlife-heavy creatives for DJ nights and “Afters” happy hour promotions

✓ Used emojis, text overlays and time-based urgency to drive quick clicks

Analytics & Tracking

✓ Monitored messaging conversions and website visits from each campaign

✓ Split budget between reach, traffic, and conversation-optimized campaigns

✓ Analyzed top-performing creatives weekly and doubled down on high-converting formats

Real-World Impact

🌙

Weeknight Traffic
Helped drive consistent reservations on quieter days, transforming traditionally slow periods into profitable evenings.

🎵

Event Promotion
Boosted visibility for DJ nights and live events, creating buzz and anticipation in the nightlife community.

📊

Reservation Attribution
Tracked actual ROI from paid spend to table conversion, enabling data-driven budget allocation and strategy optimization.

⭐

Brand Recall
Built Bambino into a nightlife brand, not just a restaurant, establishing it as a must-visit destination in Nairobi.

Measurable Outcomes

2.9M+
Combined Views (Facebook + Instagram)
9.3K+
Content Interactions
870+
Conversations Started via Meta Ads
100%
Sold-out Events Promoted Through Instagram Ads
70%
Instagram Views from Paid Ads
172K
Views on Top Performing "Afters" Reel
This case study demonstrates BuzzEvo Global's expertise in transforming restaurant brands through strategic social media marketing and performance advertising, driving measurable results that directly impact bottom-line revenue.