Digital Marketing Case Study
Blending Brand, Community & Conversions

Campaign Results Overview January 2024 – May 2025

📘 Facebook Performance
452.1K
Views
183.4K
Reach
7.6K
Content Interactions
6.3K
Link Clicks
9.8K
Website Visits
4,000+
New Follows
📸 Instagram Performance
244.3K
Views
125.5K
Reach
10.2K
Interactions
5.7K
Link Clicks
9.2K
Website Visits
🎯 82% of Instagram views came from paid ads, validating solid content+ads synergy

🌐

Website Built from Scratch with SEO Foundation

📱

Mobile-First Design & User Experience

🎨

Unique Visual Brand Identity Developed

👥

Active Community of 4,595+ Followers

📊

Performance Tracking & Analytics Setup

Client Overview

Client Overview Pomona Juices represents Kenya’s fastest-growing natural beverage brand, committed to delivering 100% natural, preservative-free juices that prioritize health and quality. Operating in both B2B and B2C markets, Pomona serves health-conscious consumers while building strong relationships with vendors and resellers across Kenya.
Challenge: Zero digital foundation – no website, limited online visibility, and minimal social media engagement in a competitive beverage market.

The Digital Challenges

No Digital Foundation

Zero web presence – no website to showcase products

No centralized platform for vendors or consumers

Limited ability to scale business digitally

Weak Brand Identity

Inconsistent visual presentation across platforms

Low-quality imagery and graphics

Lack of memorable brand recal

Social Media Struggles

Minimal engagement on existing posts

No community building or customer loyalty

Absence of strategic content calendar

Marketing Inefficiencies

No structured paid advertising strategy

Limited reach and brand awareness

Lack of performance analytics and insights

Our Comprehensive Solution

🌐 Brand-New Website Development

Mobile-first, responsive design architecture

SEO-optimized foundation for future growth

Structured content for B2B and B2C audiences

Fast-loading, performance-optimized platform

📱 Social Media Transformation

Engagement-first content strategy implementation

Smart posting calendar based on audience behavior

Interactive campaigns: giveaways, games, health facts

Consistent, colorful visual brand identity

🎯 Meta Paid Advertising

Targeted campaigns across Kenya market

Strategic budget allocation for maximum ROI

Brand awareness and community growth focus

Traffic generation and conversion optimization

🎨 Visual Brand Identity

Unique, instantly recognizable creative style

Consistent color palette and design language

High-quality, professional imagery

Brand memory building through repetition

Strategic Executions

🎁

Community Giveaways
High-engagement campaigns including "Easter Juices", "Myth Busters", and "Emoji Reaction" initiatives that built genuine community connection.
20K+ views, 1,500+ interactions per campaign

🧃

Engagement-Driven Content
Every post crafted to spark curiosity, sharing, and tagging - from health facts to product quizzes that convert passive scrollers into active followers.
Transformed lurkers into brand advocates

🧠

Brand Memory Building
Consistent colors and creative style made Pomona instantly recognizable, increasing offline recognition and repeat purchases.
Increased brand recall by 300%

Business Impact

🏢

B2B Visibility Enhancement
Vendors now use the website to explore the full product range, make inquiries, and connect directly instead of relying on referrals or WhatsApp communications.

🛒

B2C Sales Pipeline
Direct-to-consumer customers now follow, interact, and click through to the site, creating a future-ready path for e-commerce expansion.

💎

Brand Equity Growth
The brand is now visually memorable, highly active, and growing - essential foundation for long-term success in Kenya's competitive beverage industry.

📈

Market Position
Established as a premium, health-focused brand with strong digital presence and community engagement, ready for market expansion.

Measurable Outcomes

696K+
Combined Views (Facebook + Instagram)
21.5K+
Content Interactions
4,595+
New Followers
309K+
Total Reach
19K+
Website Visits
82%
Paid Ads Effectiveness
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