Digital Brand Transformation
Building a Digital Brand That Matches the Strength of Their Fabrication Work

Campaign Results (Jan 2024 – May 2025)

🌐

Professional Website Launched

🏗️

Industry Authority Established
📈
B2B Credibility Enhanced

💬

Direct Customer Engagement

🎯

Targeted Marketing Success

Client Overview

Ali Fab Solutions is a premium aluminum and steel fabrication company based in Kenya, specializing in commercial, industrial, and residential solutions including windows, doors, structural frameworks, and cladding systems. Despite delivering impressive physical work, their digital presence lacked authority, speed, and visibility — limiting their inbound sales and B2B credibility in a competitive market.

The Challenges

Zero Digital Presence

No website for commercial buyers to view services

✕ No centralized platform for project portfolios

Missing credible inquiry system for B2B clients

Inconsistent Brand Identity

Lack of visual consistency across platforms

No professional content strategy

Poor brand recognition in local market

Lost Business Opportunities

Losing deals to competitors with weaker capacity

Lack of established online reputation

No lead capture or customer funneling system

Marketing Inefficiencies

No targeted advertising to architects and contractors

Poor social media engagement

Missed opportunities for showcasing expertise

Our Comprehensive Solution

Professional Website Development

  Launched alifabsolutions.com with modern design

  Fast, clean, SEO-friendly architecture

  Mobile-optimized for all devices

Product Portfolio Showcase

✓  Highlighted aluminum windows and shopfronts

  Featured cladding and steel gate projects

  Before/after sections to build trust

Lead Capture System

  Integrated WhatsApp business connection

✓  Optimized inquiry forms for commercial clients

✓  Quick engagement pathways for prospects

Visual-First Social Strategy

✓  Product highlights and installation videos

  Project progress content creation

✓  Clean, consistent branding across platforms

Targeted Advertising Campaigns

  Facebook and Instagram ad optimization

✓  Separate campaigns for contractors and architects

✓  Homeowner-focused marketing initiatives

Content That Converts

✓  High-engagement installation showcases

  End-use product demonstrations

✓  Professional photography and videography

Business Impact

🏭

Industry Authority
Established as a known name in local construction and architectural circles with over 767K+ views and professional digital presence.

💼

Enhanced B2B Credibility
Professional website and consistent branding positioned Ali Fab as a credible partner for large-scale commercial projects.

📞

Direct Sales Pipeline
289+ sales inquiries generated through targeted campaigns, with each message representing a potential client seeking quotes or site visits.

🎯

Strategic Market Positioning
Differentiated from competitors through professional presentation and strategic content showcasing technical expertise and project quality.

Measurable Outcomes