✕ No social media visibility or brand awareness
✕ Competitors already dominating digital channels
✕ Heavy reliance on referrals and word-of-mouth
✕ Low awareness about advanced security tech benefits
✕ Generic security ads flooding the market
✕ Need to differentiate from basic security providers
✕ No systematic approach to generate qualified inquiries
✕ Limited reach to decision-makers in target segments
✕ No structured sales conversation process
✕ Need to establish credibility in digital space
✕ Stand out from generic security service providers
✕ Build trust with homeowners and business owners
✓ Created ad creatives explaining how products like RISCO alarms work
✓ Highlighted pain points: theft prevention, fire safety, office security
✓ Clear CTA: “Message Us to Get a Quote” or “Secure Your Home Today”
✓ Each ad focused on 1 product with benefit-driven language
✓ Shot high-quality visuals and ran awareness + conversion layers
✓ Targeted homeowners, apartment dwellers, and office managers
✓ Ads directed users to Messenger for quick replies and quotes
✓ Installed auto-responders to handle initial queries instantly
✓ Set up qualification questions to filter serious prospects
✓ Educational content about security system benefits
✓ Case studies and testimonials from satisfied customers
✓ Demonstrations of products in real-world scenarios
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