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✕ No website or central place for B2B buyers to evaluate services
✕ Prospective clients couldn’t view past projects or capabilities
✕ No professional inquiry or contact system
✕ Limited credibility for large-scale contracts
✕ Content lacked consistency and strategic direction
✕ No relevance to target B2B audience needs
✕ Poor perceived value in competitive market
✕ Minimal engagement from decision-makers
✕ No paid advertising or lead generation campaigns
✕ No targeted outreach to architects and contractors
✕ Missing opportunities in construction sector
✕ Limited reach beyond existing network
✕ Digitally invisible to new clients and contractors
✕ Missed regional and local contract opportunities
✕ No search engine presence for steel fabrication
✕ Competitors gaining market share online
✓ Launched nirmalfab.com – fast , SEO-optimized platform
✓ Service categorization: shutters, trays, fencing, gates
✓ Project portfolio with real industrial applications
✓ Mobile-first design with strong call-to-actions
✓ Industrial-grade visuals and product education
✓ Content themes: “Heavy Duty in Action”, “Industrial Grade”
✓ Strength, security, and application showcases
✓ Consistent brand tone for professional credibility
✓ Strategic Facebook and Instagram content planning
✓ B2B-focused engagement strategies
✓ Product demonstration and case studies
✓ Organic growth without paid boosting
✓ WhatsApp and email integration for inquiries
✓ Certification and durability highlights
✓ Real project photos for trust building
✓ Mobile-optimized lead capture system
✓ Awareness ads for architects and project managers
✓ Sector-specific campaigns: shutters, fencing, cable trays
✓ Results-focused optimization over vanity metrics
✓ B2B buyer journey optimization
✓ Search engine optimization for steel fabrication
✓ Local SEO for Kenya construction market
✓ Technical SEO for faster loading times
✓Content optimization for B2B keywords
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